Why do automakers camouflage cars?

A disguised Kia Sorento on a public highway near Las Vegas, Nevada theo streibel/Flickr/Creative Commons

The camouflage that automakers meticulously design to conceal new vehicles only seems to make them stand out from everything else on the road. Isn’t that the opposite of what camo is supposed to do? Why bother using camouflage at all? Scott and Ben will tell you why, in this episode of CarStuff.