Was Chrysler's "It's Halftime in America" Super Bowl commercial a little too political?

Scott Benjamin

Was it even intended to be political at all? Maybe that's a better question to ask. By now, you know the one I'm talking about, right? The Clint Eastwood "It's Halftime in America" commercial for Chrysler. I won't say too much about this, mainly because I want to hear what you think in the comment section below. However, I will tell you this...

I saw the ad during the game, and I thought it was so well done that I immediately used the DVR to watch it a second time. Same thing happened the second time around: Goose bumps on my arms. I'm not kidding. And no, I didn't hear anything political in there. I just thought it was an inspirational message about the Motor City (finally) starting to gain some strength once again -- and I thought the gritty voice of Clint Eastwood was a perfect fit. Simple as that.

It wasn't until the following day, when I heard some of the backlash and political commentary, that I realized that others had a completely different experience. And while the ad was pulled almost immediately from YouTube due to some type of copyright claim by NFL Properties LLC, it's back again, and you can watch it right here, right now:

"It's Halftime in America" - Official Chrysler Commercial from 2012 NFL Championship Game

So now that you've seen it, what do you think? Is this a political message or not? I'm sticking with my initial reaction that it's not political at all.

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