So Long, Saturn

Scott Benjamin

After a great deal of speculation and rumor, General Motors has finally made the official call regarding the fate of its Saturn brand. However, the automaker has a few tough decisions to make about its SAAB and Hummer line of vehicles, too.

According to The New York Times' Micheline Maynard, the Saturn brand will be phased out by 2012. Like most other automakers these days, Saturn has recently suffered from falling sales numbers. In fact, Saturn's 2008 sales numbers were down more than 20 percent from the previous year, with the entire brand selling just over 188,000 vehicles total. It's expected that GM will not bring any new vehicles to market bearing the Saturn badge between now and 2012.

GM's Pontiac division is also feeling the crunch, according to Ray Wert of Jalopnik. The Pontiac division will go away, but the nameplate will continue to be seen on a few "niche products."

GM is also said to be looking for buyers for their SAAB and Hummer line of vehicles with a deadline for a decision about Hummer expected as early as March 31.

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