The Borgward Story


The Isabella Coupe joined the Borgward lineup in 1957. ullstein bild/Getty Images
The Isabella Coupe joined the Borgward lineup in 1957. ullstein bild/Getty Images

In 1957, Borgward was Germany’s second-largest auto manufacturer, right behind Volkswagen. By 1961, the company was bankrupt. But, as you might have guessed, that’s not the whole story. Listen in to hear the twists and turns in Borgward’s history, and learn how the company revived itself after a 55-year pause in production.

Topics in this Podcast: China, bankruptcy